What it is
Dual pricing can help eligible businesses reduce or offset processing fees by clearly presenting cash and card pricing options.
Program availability depends on business type, processor rules, and applicable requirements.
Dual Pricing
Simple guidance for cash and card pricing conversations
DM Capital Services helps eligible businesses explore dual pricing programs that may help reduce or offset processing fees.
What is dual pricing?
It is a pricing structure that clearly presents cash and card pricing options to customers.
Who may benefit from it?
Eligible businesses that want clearer conversations around card acceptance costs may choose to explore it.
Why does compliant setup matter?
Clear signage, proper communication, and processor-aligned setup matter so the program is presented correctly.
Let's talk
Ask whether dual pricing makes sense for your business.
Talk through your current setup, compare options, and get practical guidance built around the way your business operates.